Getting started with Microsoft Azure Active Directory - B2C

Managing identity of an application is like an iceberg. On its face, it looks deceptively simple. Login, Logout... done. The complexity lies in aspects like scalability to millions of users, security, integration with social identity, password security, data breaches, and the list goes on...

What if you could concentrate on the application logic instead of how the identity is to be managed and related complexities`?

Microsoft Azure Active Directory B2C (AD-B2C) does just that and a lot more.


Data Centers



Active Users



Authentication Daily




By using Azure AD-B2C you can provide your customers:

  • Easy sign ups.
  • Self-service and password management.
  • Single sign-on to all your apps.
  • Social login using accounts, such as Facebook, Google+ or LinkedIn.
  • OR, simply let them create a new username and password.

Steps to Create and use Azure B2C

Follow these steps to get started quickly.

The steps above shouldn't take you more than a couple of hours. (Actually, reading up might still take a little longer to improve your understanding, but setting it all up is fairly straight forward!). Just by doing as much, you now have got rid of all complexities mentioned in the image above. How cool is that?


  • Azure AD B2C is a pay-as-you-go Azure service.
  • Apart from local accounts, the only supported providers at the moment are Facebook, Microsoft, Google, LinkedIn, and Amazon.
  • You can use Azure AD Graph API to write your own migration tool that can help you migrate all your existing user names, passwords, and profiles to Azure AD B2C.
  • Azure AD B2C doesn't work with SharePoint on-premises 2016 or Microsoft Dynamics, yet.
  • Azure AD Connect is not designed to work with Azure AD B2C.

What next?

Well, stay tuned for upcoming articles. You may contact us at for your software and consultancy requirements.

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